Young Designers Assist Police Campaign Warning of the Dangers of Legal Highs.

In Adults, Apprenticeships, Employers, In the Press, News, School Leavers, on the 17th, November 2015

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artists design legal highs campaign Darlington College arts students celebrate with mayor Tom Nutt and his wife Gill after their designs were chosen to promote a police campaign warning of the dangers of legal highs

Darlington College students studying BTEC Extended Diploma in Art and Design specialising in Graphics, Photography and Fashion, were commissioned by Darlington and Durham Police to produce striking images that would catch the attention of young revellers.

Six artworks warning of the dangers of new psychoactive substances (NPS), known as legal highs, were selected and will now feature in a police campaign targeting the young.

The students were rewarded for their efforts by the mayor of Darlington Tom Nutt at a ceremony marking the launch of Darlington’s Recovery and Wellbeing Service, a treatment service for all ages covering all substances, from alcohol to drugs, provided by NECA.

Detective constable Dean Haythornthwaite said: “We know NPS are being sold and taken in the area and while it isn’t wide-scale it is something we are keen to nip in the bud.

“Manufactured in China and India our tests have revealed that they often contain illegal substances and very rarely what it says in the ingredients. There is no regulation and they could contain anything.”

Durham Police drug intervention co-ordinator Sarah Norman added: “We want to get the message out there that legal highs can be very dangerous. They have been a factor in deaths and hospitalisations but because they are so new we didn’t have any marketing material.

“We were overwhelmed with the standard of work by Darlington College students so we selected six designs which cover a wide spread of messages and should appeal to a greater audience. It really was exceptional work.”

Darlington College graphics tutor Pippa Eeles said: “The students really embraced the commission and produced some excellent work that grasped and reflected the issue perfectly.”

Chairman of the Darlington Drug and Alcohol Action Team and leader of Darlington Borough Council Bill Dixon welcomed the students’ contribution.

“The mark of a civilised society is how we support each other and it is great to see the community come together to tackle issues like these,” he said.

Manager of the Darlington Drug, Alcohol and Tobacco Team Kate Jeffels added: “It was important that the marketing material reached young people and the standard of the students’ work was excellent.”

The student presentation was held at The Gate, in North Road, at a ceremony that also included the awarding of diplomas by the council’s Learning and Skills Service, the chance to tour the NECA-run facility and performances by the South Tyneside Recovery Choir.

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